Do what you do, and take responsibility for it. Don't make explanations and excuses. Don't deny it.
Other people react as they react to you and what you do. It is NOT your responsibility to manage their response, either before or after they make it. If someone doesn't like something you did, you might explain your reasoning and motivation to them. It is loving, and can help in negotiating the relationship. Being fearful or guilty with people who are criticizing you is not helpful to either of you.